Svenska

Where's The Party? By Carlsberg

In 2010, we were commissioned by Perfect Noise / A Skillfulld Crowd to develop a stage design and a technical solution for a brand activation for Carlsberg at Kallis in Visby during Stockholm Week. The activation was an EDM concert and a touring nightclub concept called Where's The Party? by Carlsberg – the second year in a row the event had been organised.

Our first delivery to WTP at Kallis was a success and we were entrusted to continue delivering design concepts and technical solutions for all future Where's The Party? activations.

Between 2010 and 2015, we delivered over 20 different designs and solutions to WTP events across Sweden. We continued to develop the concept at Kallis, a permanent stop every summer, and also delivered solutions to Nordic Light Hotel, Högfjällshotellet Högis in Sälen, Trädgår'n in Gothenburg, Clarion Post in Gothenburg, Frihamnshallen / Magasin9 in Stockholm and in a massive 4,000 sqm tent at the Maritime Museum.

In 2015, the concept was retired after more than 20 sold-out events. By that point, together we had set a new standard for EDM concerts in Sweden and many still remember WTP as groundbreaking in its genre.

Over the years, artists including Axwell, Alesso, Dada Life, Madeon and Nause performed on a Where's The Party? stage.

Our solutions covered audio, lighting and video technology, custom-built set designs and DJ booths, VIP areas and tiered seating, and extensive Carlsberg branding.

Project photos

Axwell live framför LED-vägg på Where's The Party? by Carlsberg vid Sjöhistoriska Muséet Carlsberg-klövrar som uppblåsbar dekor i tälttak, Where's The Party? Sjöhistoriska Muséet Stor LED-vägg på hela kortsidan av tältet riggad från layherställning, WTP Sjöhistoriska Eld och pyroteknik på scenen när Axwell spelar, Where's The Party? Sjöhistoriska Muséet Lasershow som del av ljusdesignen, Where's The Party? by Carlsberg Sjöhistoriska Axwell live på scen framför 30 m LED-vägg och DJ-bås av LED-paneler, WTP Stockholm Mainbar i tält med VIP-läktare och egen bar ovanför, WTP by Carlsberg Sjöhistoriska Mixplats under bygget av WTP vid Sjöhistoriska Muséet Byggnation av WTP i 100×40 m tält vid Sjöhistoriska Muséet Stockholm Utsikt mot scenen från VIP-läktaren, Where's The Party? by Carlsberg Sjöhistoriska Where's The Party? by Carlsberg på Kallis under Stockholmsveckan, 2013 Dada Life live på scen, Where's The Party? Kallis Visby 2013 CO2-jettar på scen, Where's The Party? Kallis Visby 2013 WTP-scen byggd framför befintlig scen på Kallis, Where's The Party? Gotland Utsikt mot havet från Kallis beachklubb i Visby på Gotland EDGE snickare bygger scen till Where's The Party? på Kallis 2013 Trossstruktur som riggning för teknik och scenografi på Kallis, Where's The Party? 2013 Robotdansare på Where's The Party? Frihamnshallen Magasin 9 Stockholm 2011 Axwell live på scen med LED-vägg och DJ-bås, WTP Frihamnshallen Magasin 9 2011 Publikhav på utsålt WTP 2011, Frihamnshallen Magasin 9 Stockholm Lasershow från Laserimage på WTP 2011, Frihamnshallen Magasin 9 Stockholm Ljusansvarig Erik Orrbo testar ljusrigg och LED-skärmar under byggnation av WTP 2011, Frihamnshallen

Our delivery

For this project we delivered:

  • Sound

    PA systems, DJ equipment and technical crew for all WTP events. A Funktion One system was often used, with Resolution 5 top cabinets and 21-inch F221 subwoofers. Read more about sound

  • Light

    Moving light rigs for all WTP events, plus lighting branding elements – including large inflatable logos hung from the ceiling above the audience. Read more about light

  • Video & LED

    LED screens and media servers for several of the WTP events. Read more about video & led

  • Decor & Set Design

    Stage decks built and carpeted, room draping with fabric carried out, and all VIP tiered seating and lounges furnished with sofas and bars in the Carlsberg style. Read more about decor & set design

  • Carpentry

    The carpentry team assisted with set design and built all special elements and scenography for the various stages. Read more about carpentry

  • Print

    Carlsberg branding via vinyl wraps and cut-out logos in wood and foam board. Read more about print

  • Project Management

    Delivery and installation were coordinated by project manager Mikael Jonasson. Read more about project management

Project photos

Axwell live in front of LED wall at Where's The Party? by Carlsberg, Maritime Museum Stockholm
WTP at the Maritime Museum – a 40 m wide and 100 m long tent with an LED wall filling the entire short end.
Carlsberg clover inflatables as decor in tent ceiling, Where's The Party? Maritime Museum
As part of the Carlsberg branding, we produced inflatable Carlsberg clovers hung over the audience across the entire tent ceiling.
Large LED wall covering entire short end of tent rigged from layher structure, WTP Maritime Museum
LED wall covering the entire short end of the tent, rigged from a layher structure.
Fire and pyrotechnics on stage during Axwell set, Where's The Party? Maritime Museum
Fire and pyrotechnics on stage during Axwell's set at Where's The Party?
Laser show as part of lighting design, Where's The Party? by Carlsberg Maritime Museum
Laser as part of the lighting design.
Axwell live on stage in front of 30 m LED wall and LED-panel DJ booth, WTP Stockholm
Axwell on stage in front of a 30 m LED wall, in a DJ booth built from LED panels.
Main bar in tent with VIP tiered seating and private bar above, WTP by Carlsberg Maritime Museum
The main bar in the tent with a large VIP tiered seating area and private bar above.
F.O.H. during construction of WTP at the Maritime Museum Stockholm
F.O.H. during the construction of WTP at the Maritime Museum.
Construction of WTP in 100×40 m tent at Maritime Museum Stockholm
Construction of WTP in a tent measuring 100×40 m.
View of stage from VIP tiered seating, Where's The Party? by Carlsberg Maritime Museum
The view of the stage from the VIP tiered seating.
Where's The Party? by Carlsberg at Kallis during Stockholm Week, 2013
For five years in a row, Where's The Party? visited Kallis during Stockholm Week. This solution is from 2013.
Dada Life performing live on stage, Where's The Party? Kallis Visby 2013
WTP at Kallis / Kallbadhuset in Visby 2013 with Dada Life on stage.
CO2 jets on stage, Where's The Party? Kallis Visby 2013
WTP 2013 at Kallis with CO2 jets.
WTP stage built in front of existing stage at Kallis, Where's The Party? Gotland
The Where's The Party? stage was built in front of the existing stage at Kallis.
View towards the sea from Kallis beach club, Visby Gotland
The view towards the sea from Kallis – probably the northernmost beach club in Europe.
EDGE carpenters building stage for Where's The Party? at Kallis 2013
Construction of Where's The Party? at Kallis in 2013.
Truss structure as rigging for technology and scenography at Kallis, Where's The Party? 2013
A truss structure was built in front of the house stage as rigging for technology and scenography.
Robot dancer at Where's The Party? Frihamnshallen Magasin 9 Stockholm 2011
Where's The Party? at Frihamnshallen 2011.
Axwell live on stage with LED wall and DJ booth, WTP Frihamnshallen Magasin 9 2011
Axwell on stage during WTP 2011 at Frihamnshallen / Magasin 9.
Crowd at sold-out WTP 2011, Frihamnshallen Magasin 9 Stockholm
The crowd at a sold-out WTP 2011.
Laser show from Laserimage at WTP 2011, Frihamnshallen Magasin 9 Stockholm
Laser from Laserimage at WTP 2011 at Frihamnshallen.
Lighting designer Erik Orrbo testing light rig and LED screens during WTP 2011 build, Frihamnshallen
Testing the light rig and LED screens during the construction of WTP 2011.