Svenska

It all started with Snapchat at Guldägget

In connection with the work on Guldägget 2022 at Stockholm Waterfront, we were commissioned by Eventum to design and produce a lounge for the gala's main sponsor, Snapchat.

The solution was a 150 sqm lounge with custom-produced furniture, a demo station for Snapchat's AR functions and an integrated ice cream bar.

The furniture, modules and concept designed and built for this activation have since been reused in different configurations at other events – a solution that is both sustainable and builds strong brand recognition.

Project photos

Snapchat lounge i M1 på Stockholm Waterfront i samband med Guldägget 2022 Snapchat lounge sedd framifrån i M1 på Stockholm Waterfront, Guldägget 2022 Specialbyggt Snapchat-spöke med inbyggd belysning ovanför montern, Guldägget 2022 Waterfront Hörnet i Snapchat-loungen med specialproducerade möbler, M1 Waterfront Guldägget 2022 Specialtillverkad displaymöbel med fysisk dekor och digitala element, Snapchat Waterfront Specialbyggd glasbardisk i Snapchat-lounge, Guldägget 2022 Stockholm Waterfront Glassservering med brandade bägare i Snapchat-lounge, Guldägget 2022 Stockholm Waterfront Återanvända delar av Snapchat-lounge på event i Köpenhamn Entréportal formad som Snapchat-loggan, event i Köpenhamn Snapchat mässmonter med kombination av nya och återanvända dekorelement i Snapchat-stil Golvfoliering och återanvända ståbord på Snapchat event, United Spaces Stockholm Displaymöbel med inbyggd skärm och golvfoliering, Snapchat event United Spaces Stockholm Snapchat-gula spaljéer med murgröna och Astera Titan Tubes, United Spaces Stockholm Snap Forward på Fotografiska Museet med specialbyggd scen och tillgänglighetsanpassad ramp Scen från sidan med italienska designstolar i förgrunden, Snap Forward Fotografiska Museet Återanvända Snapchat-ståbord från Guldägget-loungen, Snap Forward Fotografiska Museet Specialbyggd kakelugn med inbyggd skärm och AR-funktioner, Snap Forward Fotografiska Museet Scen med LED-skärm och spaljéer med murgröna och Astera Titan Tubes, Snapchat Villa Dagmar

Our delivery

For this project we delivered:

  • Sound

    Audio is not always an obvious part of a lounge or stand solution, but is a key component for conferences. For the Snap Forward event at Fotografiska Museet, speaker systems, wireless microphones and audio mixing were delivered. Read more about sound

  • Light

    The lighting team is typically involved in Snapchat projects – ambient lighting, built-in lighting in custom furniture, or lighting for conferences, parties and networking. Read more about light

  • Video & LED

    Video is almost always part of Snapchat activations, with screens for the various modules. For presentations and conferences, screen solutions, presentation technology and technical crew are provided. Read more about video & led

  • Decor & Set Design

    Carpeting, stage decks, room draping with fabric and furnishings supplement where Snapchat does not have its own decor solutions. Read more about decor & set design

  • Carpentry

    All custom Snapchat furniture and modules are produced by the carpentry team, who then travel to events to build and dismantle the various setups. Read more about carpentry

  • Print

    Printed logos and floor vinyl wraps put the finishing touch on furniture and events. Read more about print

  • Project Management

    Delivery and installation were coordinated by project manager Mikael "Snobben" Jonasson. Read more about project management

Project photos

Snapchat lounge in M1 at Stockholm Waterfront in connection with Guldägget 2022
Snapchat lounge at Stockholm Waterfront in connection with Guldägget 2022. The furniture produced for this event has since been reused at other events.
Snapchat lounge seen from the front in M1 at Stockholm Waterfront, Guldägget 2022
The lounge from the front.
Custom-built Snapchat Ghost with built-in lighting above the stand, Guldägget 2022 Waterfront
Above the stand hung a custom-built Snapchat Ghost with built-in lighting.
Corner of Snapchat lounge with custom-produced furniture, M1 Waterfront Guldägget 2022
The lounge corner with custom-produced furniture that has since been reused at several other events.
Custom display furniture combining physical decor and digital elements, Snapchat Waterfront
Combination of physical decor and digital elements.
Custom-built ice cream bar counter in Snapchat lounge, Guldägget 2022 Stockholm Waterfront
One of the custom-built bar counters produced for the ice cream bar.
Ice cream served in branded cups in Snapchat lounge, Guldägget 2022 Stockholm Waterfront
Ice cream served in branded cups in the Guldägget lounge.
Reused parts of Snapchat lounge at event in Copenhagen
Parts of the Guldägget lounge reused at an event in Copenhagen.
Entrance portal shaped as the Snapchat logo, event in Copenhagen
For the Copenhagen event, an entrance portal based on the Snapchat logo was also produced.
Snapchat exhibition stand combining new and reused decor elements in Snapchat style
Combination of new and reused decor elements, all in the same style and Snapchat manner.
Floor vinyl wrap and reused standing tables at Snapchat event, United Spaces Stockholm
Snapchat event with floor vinyl wrap and reused standing tables from previous events.
Display furniture with built-in screen and floor vinyl wrap, Snapchat event United Spaces Stockholm
Custom display furniture with built-in screen and floor vinyl wrap.
Snapchat yellow trellises with ivy and Astera Titan Tubes, United Spaces Stockholm
Snapchat yellow trellises with ivy and Astera Titan Tubes.
Snap Forward at Fotografiska Museet with custom stage and accessibility ramp
Snap Forward at Fotografiska Museet with a custom-built stage and integrated accessibility ramp.
Stage from the right side with Italian designer chairs in foreground, Snap Forward Fotografiska Museet
The stage from the right side, with Italian designer chairs from our decor department in the foreground.
Reused Snapchat standing tables from the Guldägget lounge, Snap Forward Fotografiska Museet
Reused Snapchat standing tables from the Guldägget lounge.
Custom-built tiled stove with built-in screen and AR functions, Snap Forward Fotografiska Museet
Custom-built tiled stove with built-in screen and AR functions at Snap Forward, Fotografiska Museet.
Stage with LED screen and trellises with ivy and Astera Titan Tubes, Snapchat Villa Dagmar
Snapchat event at Villa Dagmar with stage, LED screen and custom-built trellises with ivy and Astera Titan Tubes.