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Staropramen at Nordea Masters 2016

In connection with our full delivery to Nordea at Nordea Masters 2016 at Bro Hof Golf Club, we also took on an advanced side project from Perfect Noise / A Skillfull Crowd – a brand activation for Carlsberg and their brand Staropramen.

The solution was a bar installation out on the golf course, positioned so every visitor passed it on the way down to the 18th hole. The bar stood on a 150 sqm layher structure, decked with timber. We built a sloping truss box with a polycarbonate channel sheet roof and wooden panel cladding designed to give the impression of solid wooden beams supporting the roof.

Inside the bar, a back wall was built with recessed storage behind sliding doors, plus a 12 m long U-shaped bar counter from our modular bar series – originally custom-made for Staropramen at an earlier event.

In addition to the bar and back wall, the space was filled with custom-built furniture and accessories.

Project photos

Trossbox klädd i träpaneler som massiva balkar, Staropramen popup bar Nordea Masters Bro Hof Specialbyggd modulär bardisk inuti Staropramen popup bar, Nordea Masters Bro Hof Staropramen-loggor monterade på trossboxens ben, Nordea Masters Bro Hof Modulär bardisk med bakvägg och inbyggd förvaring, Staropramen popup bar Nordea Masters Specialbyggda dekorelement i Staropramen-stil, popup bar Nordea Masters Bro Hof Mindre Staropramen barinstallation på läktare och utanför klubbhuset, Nordea Masters Bro Hof Byggnation av trossbox som sedan kläddes in, Staropramen popup bar Nordea Masters Bro Hof

Our delivery

For this project we delivered:

  • Light

    A 15×6 m truss box with custom-built parts for a sloping roof. Read more about light

  • Carpentry

    Wooden cladding for the truss, the polycarbonate channel sheet ceiling above the bar, the full back wall structure and the bar counter. In addition to the main bar, three smaller bar installations on the stands and outside the clubhouse. Read more about carpentry

  • Print

    Printed menus for all bar installations and cut-out Staropramen logos. Read more about print

  • Project Management

    Delivery and installation were coordinated by project manager Mikael "Snobben" Jonasson. Read more about project management

Project photos

Truss box clad in wood panels to resemble solid beams, Staropramen popup bar Nordea Masters Bro Hof
The truss box was clad in wood panels to give the impression of solid wooden beams.
Custom-built modular bar counter inside Staropramen popup bar, Nordea Masters Bro Hof
Inside the bar, our custom-built modular bar series originally produced for Staropramen.
Staropramen logos mounted on truss box legs, Nordea Masters Bro Hof
Staropramen logos mounted on the legs of the truss box.
Modular bar counter with back wall and built-in storage, Staropramen popup bar Nordea Masters
Behind the bar, a back wall with built-in storage behind sliding doors.
Custom-built decorative elements in Staropramen style, popup bar Nordea Masters Bro Hof
Custom-built decorative elements in the Staropramen style.
Smaller Staropramen bar installations on stands and outside clubhouse, Nordea Masters Bro Hof
In addition to the main bar, three smaller Staropramen installations – two on separate stands and one outside the clubhouse at Bro Hof.
Construction of truss box before cladding, Staropramen popup bar Nordea Masters Bro Hof
Construction of the truss box before the wooden panel cladding was applied.