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Goldwell Global Zoom 2017

After the success in Stockholm 2016, we were once again entrusted with delivering a complete package of design and technology for Goldwell Global Zoom 2017. This time in Barcelona at the Fira Barcelona facility.

Our assignment consisted of delivering a complete solution for the hair show with scenography and technology, establishing an exhibition area and setting for this, building a competition area and ensuring power to the over 100 hairdressing stations, creating setting and branding at the entrances with large logos and photo walls, etc., and building a nightclub for 2,000 guests.

A fantastically fun assignment where we really got to show off the strength of making a coordinated delivery from one supplier, which is our entire business idea!
Photos from the event

Our delivery

To this project we delivered:

More Photos

Frigolite logo for event
Custom-built logotype in one of the entrances to the facility.
Custom-built bar for trade fair
The centerpiece of the fairgrounds.
Large prints for trade fairs
The exhibition area was framed by giant prints hanging from the ceiling.
Custom-built red bar for events and trade fairs
The centerpiece bar in the fairgrounds.
Lounge at trade fair with white furniture
Our own specially produced sofa series in white leather.
Rustic lounge with pallet furniture
Rustic lounge environment with pallet furniture and leather cushions.
Rustic lounge
The rustic lounge environment with large prints above.
Large prints for expo
Large prints that framed the exhibition area.
Large prints in trade show booths
Framed print
International competition for hair stylists
Hair models in the competition area
Photo happening event
Photo station for selfies
Display furniture for pop-up shops at events
One of the stands in the exhibition area. Foiled back wall and foiled display podium with plexiglass hood. Leather poufs at a coffee table
Stage for fashion show and hair show
The large stage used for clinics, the hair show and presentations.
Live clinics and hair styling events
Above the stage was a large video panorama that was projected with six projectors.
The competition area at Kao Global Zoom
Competition area
The competition area at Kao Global Zoom
Competition area
Hairstylist competition
The competitors were filmed live with a camera with a wireless link.
The competition area at Kao Global Zoom
Competition area
The competition area at Kao Global Zoom
Competition area
Wall of fame in the entrance to the event
In the entrance there was a large photo wall - Zoom Wall Of Fame
Wall of fame in the entrance to the event
Close-up of the photo wall - Zoom Wall Of Fame
Custom-built nightclub for the event
A nightclub for 2,000 people was built for the event.
Swedish light crew in Barcelona
Parts of the light gang are waiting to load trailers
Trailers with event technology
The technology that could not be rented locally was brought down with trailers from Sweden.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE