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Launch

We have done many launches of various kinds. We have helped launch cars, airplanes, mobile phones, software and brands. No matter what you are launching, we have the tools and expertise to make your launch a success.

Our project managers and technicians are used to handling the confidentiality of new product launches and have extensive experience working in these types of circumstances. We make sure that your product goes public at exactly the right moment. Whether it is launched online or with a magnet release.

Our services for launches

These are the departments that are usually involved when we do launches:

Sound technology

The sound department supplies sound technology and personnel for all types of launches. They provide large and small speaker systems for different venues and occasions. They have mixing desks, wireless microphones, DJ equipment and all the equipment needed for artists and entertainment.

Lighting technology

The lighting department supplies lighting and rigging for launches. It could be a rope for a magnetic drop and a hundred moving moving heads that illuminate a new car just as the fabric falls or a fixture that projects a new logo onto a building facade the second it is launched online.

Video technology

The Video department supplies image and camera technology for launches. It can be both a camera production that broadcasts your launch live and one or more large screens that show your message in connection with the launch.

Set & Scenography

The set design department builds scenographies and environments for launches of various kinds. It can be large cuts on curtain tracks that are pulled aside or released with a magnetic drop when your product is to be displayed or mechanical stages that lift the product up from the floor. Regardless of the solution, our decoration department has extensive experience in different types of launches and will help you launch your product in a way that resonates with your brand.

Carpentry

When our decoration stock runs out, the carpentry department takes over. They custom build stages, walls and ceilings for launches of large products such as cars and machinery. They also build display podiums, trade fair stands and other types of environments for launches of products that do not require as much physical space.

Print

The print department delivers all types of print for launches. They do full foiling of walls, floors, ceilings and windows. They also make cut-out logos in foil and other materials, perfect for mounting on lecterns, stages and in trade fair stands. They also make printed carpets, handkerchiefs and banners. Perfect when you want to communicate things in large format.

Project management

Our project managers have extensive experience of different types of launches. At EDGE you get a project manager who coordinates the delivery from all our departments and you get ONE contact point and sounding board from idea to implementation. The project manager ensures that your visions are realized while you have full control over all costs throughout the process.

Visualization

Visualizing your project with drawings and 3D sketches is a very effective way to get an idea of ​​the end result even before the first truck has left our warehouse. We are proud to say that we draw what we deliver as our 3D department makes incredibly realistic renderings of our upcoming projects and solutions.

Graphic Production

The graphics department produces jingles, bumpers and intros for launches and our graphic designers have good knowledge of which file formats and settings work best on different types of screens and print. After the event, we also help with cutting and editing recorded video material from camera solutions.
Product launch images
This is how it looks when we work at Product launch:
Digital launch of the BMW i4 in Studio Flex at Quality Hotel Friends
Digital launch of the BMW i4 in Studio Flex at Quality Hotel Friends
Digital launch in Studio Flex in the Strawberry Fields venue at Quality Hotel Friends
Digital launch in Studio Flex in the Strawberry Fields venue at Quality Hotel Friends
Demonstration of the Magic Eraser function in connection with the launch event for Google Pixel 7 at the Fotografiska Muséet
Demonstration of the Magic Eraser function in connection with the launch event for Google Pixel 7 at the Fotografiska Muséet
Large illuminated sign as decoration at the launch event for Google Pixel 7 at the Fotografiska Muséet
Large illuminated sign as decoration at the launch event for Google Pixel 7 at the Fotografiska Muséet
Custom-built decor with built-in smartphone chargers for the launch of the Google Pixel 7 at the Fotografiska Muséet
Custom-built decor with built-in smartphone chargers for the launch of the Google Pixel 7 at the Fotografiska Muséet