Svenska

Guldägget 2022

Guldägget is Sweden's largest and oldest competition in creative communication. Each year, the Swedish Communications Agencies (KOMM) brings together the country's advertising agencies for an evening of awards, celebration and networking. Prizes are awarded in categories including Activation, Advertising and Digital.

In 2022, we were entrusted by Eventum to deliver the design and technical solution for the edition held at Stockholm Waterfront.

Our solution featured a custom-designed plywood stage with square LED fixtures and three free-standing LED screens on the stage floor, all synchronised with the venue's video screens via a Watchout media server. We also delivered a camera setup with studio cameras, Steadicam and a crane camera, along with an audio solution for the gala including a live performance by Daniela Rathana.

Project photos

Plywoodscen med inbyggd LED och LED-väggar för video, Guldägget 2022 Stockholm Waterfront LED-belysning som svävar ut på sidorna om scenen, Guldägget 2022 Waterfront Scenkanter markerade med flerfärgad ljuslist, Guldägget 2022 Stockholm Waterfront A1 Scen med LED-väggar sedd från sidan under prisutdelning, Guldägget 2022 Waterfront Gäster på scen under prisutdelning, Guldägget 2022 Stockholm Waterfront Intervju på scen vid äggformad möbel, Guldägget 2022 awards Stockholm Waterfront Nedsläckt scen medan nomineringsfilmer rullar på husets projektordukar, Guldägget 2022 Daniela Rathana uppträder på scen, helkroppsbild, Guldägget 2022 Stockholm Waterfront Daniela Rathana närbild under liveframträdande, Guldägget 2022 Stockholm Waterfront Daniela Rathana med LED-bakgrund och scenbelysning, Guldägget 2022 Waterfront Scen under repetition med studiokamera i förgrunden, Guldägget 2022 Stockholm Waterfront A1 Vy över scenen från läktaren, Guldägget 2022 Stockholm Waterfront A1

Our delivery

For this project we delivered:

  • Sound

    The Waterfront's speaker system was supplemented with subwoofers, wireless microphones, audio mixing, dedicated sound engineers and live band equipment for the live performance with Daniela Rathana. Read more about sound

  • Light

    The venue's lighting rig was supplemented with additional moving lights, extra front lighting and an extensive LED lighting installation integrated into the custom-built stage. Read more about light

  • Video & LED

    LED walls on stage, camera production, video mixing and a Watchout media server with dedicated crew. Read more about video & led

  • Decor & Set Design

    Stage platforms forming the structural base of the stage construction. Read more about decor & set design

  • Carpentry

    A back wall and full stage deck in plywood were built on top of the stage platforms. Read more about carpentry

  • Project Management

    Delivery and installation were coordinated by project manager Andreas Bonnevier. Read more about project management

Project photos

Plywood stage with integrated LED lighting and LED walls for video, Guldägget 2022 Stockholm Waterfront
The stage consisted of a plywood back wall and floor with recessed LED lighting and LED walls for video.
LED lighting extending out from the sides of the stage, Guldägget 2022 Waterfront
On either side of the stage, the LED lighting extended outwards, almost floating in the air.
Stage edges marked with multicolour light strip, Guldägget 2022 Stockholm Waterfront A1
The stage edges were marked by a light strip capable of glowing in different colours.
Stage with LED walls seen from the side during award presentation, Guldägget 2022 Waterfront
The stage viewed from the side during the award presentations – LED walls in the background showing the winning campaigns.
Guests on stage during award ceremony, Guldägget 2022 Stockholm Waterfront
Guests on stage during the award ceremony at Guldägget 2022.
Interview on stage at egg-shaped prop, Guldägget 2022 awards Stockholm Waterfront
Interview on stage at a prop built from eggs – one of the evening's set design features.
Stage in blackout while nomination footage rolls on venue projector screens, Guldägget 2022
Stage in blackout while the nomination footage rolls on the venue's projector screens.
Daniela Rathana performing on stage, full-length shot, Guldägget 2022 Stockholm Waterfront
Daniela Rathana on stage – full-length shot during the live performance.
Daniela Rathana close-up during live performance, Guldägget 2022 Stockholm Waterfront
Close-up of Daniela Rathana during the live performance.
Daniela Rathana with LED backdrop and stage lighting in full effect, Guldägget 2022 Waterfront
Daniela Rathana against the LED backdrop – stage lighting in full effect during the performance.
Stage during rehearsal with studio camera in foreground, Guldägget 2022 Stockholm Waterfront A1
The stage during rehearsal with one of our studio cameras in the foreground.
View of stage from the stands, Guldägget 2022 Stockholm Waterfront A1
View of the full stage setup from the stands.