Svenska

Google Pixel 7 Launch

In connection with the global launch of Google's new smartphone Google Pixel 7 at Fotografiska Museet, we and several suppliers around the world were commissioned to realise a design and technical solution developed by Google. Our client was the English agency In Good Company and their local partner Rickard Elstad in Stockholm.

The brief covered production of custom-built display furniture and environments, decorative installations and a complete technical solution for conference, presentations and live performances by Seinabo Sey and DJ Taro.

Project photos

Stor bakbelyst Google Pixel-ljusskylt bakom blomsterdekor i entréinstallation, Fotografiska Stockholm Entréinstallation med vägvisningsskyltar och fågelholkar med trådlös laddning, Google Pixel 7 lansering Fotografiska Närbild på specialbyggda vägvisningsskyltar i printat trä, Google Pixel 7 lansering Specialbyggd fågelholk med inbyggd trådlös laddning för Google Pixel 7 demoenheter Specialbyggda bord med inbyggda blomlådor, Google Pixel 7 lanseringsevent Fotografiska Specialbyggd displaymöbel med infräst belysning och trådlösa laddningsstationer för Google Pixel 7 Ytterligare specialbyggd displaymöbel med belysning och laddning för demoprodukter, Google Pixel 7 Utdragbara lådor med inbyggda laddare för demoenheter, Google Pixel 7 Fotografiska Hängande hylla med inbyggda laddare och blomsterdekor, Google Pixel 7 lansering Fotografiska Installation med hylla, hängande ljusskylt, blomster och cykel i eventfärger, Google Pixel 7 Fotografiska Printade tapeter svävande fritt i rummet som installation, Google Pixel 7 lansering Fotografiska Tapetinstallation med inbyggda laddare för smartphones, Google Pixel 7 Fotografiska

Our delivery

For this project we delivered:

  • Sound

    Wireless microphones, audio mixing, live band equipment and DJ setup for artists Seinabo Sey and DJ Taro. Read more about sound

  • Light

    Lighting for all installations and ambient lighting. Around 30 Astera Titan Tubes illuminated the walkway to Fotografiska and a large number of UV lamps lit all installations. All integrated lighting in furniture and installations was included. Read more about light

  • Video & LED

    The venue's existing Watchout system was supplemented with presentation technology and dedicated video crew. Read more about video & led

  • Carpentry

    All custom-built furniture and installations were produced and lacquered. On-site assembly of all installations was included. Read more about carpentry

  • Print

    Vinyl wraps, cut-out logos and messaging, plus over 100 small printed butterflies mounted in greenery and flowers. The butterflies were varnished in UV paint and illuminated by UV lamps during parts of the event. Read more about print

  • Project Management

    Planning, preparation and on-site delivery were coordinated by project manager Andreas "Adde" Weis. Read more about project management

Project photos

Large backlit Google Pixel light sign behind floral decor in entrance installation, Fotografiska Stockholm
The entrance installation with a large backlit Google Pixel light sign framed by floral decor.
Entrance installation with directional signs and birdhouses with wireless charging, Google Pixel 7 launch Fotografiska
On each side of the light sign, installations with directional signs and birdhouses with built-in wireless chargers for demo devices.
Close-up of custom-built directional signs in printed wood, Google Pixel 7 launch
Close-up of the custom-built directional signs in printed wood.
Custom-built birdhouse with integrated wireless charging for Google Pixel 7 demo devices
Custom-built birdhouse with integrated wireless chargers for Google Pixel 7 demo devices.
Custom-built tables with integrated flower boxes, Google Pixel 7 launch event Fotografiska
Custom-built tables with integrated flower boxes – part of the floral and decorative installation.
Custom-built display unit with recessed lighting and wireless charging stations for Google Pixel 7
Custom-built display unit with recessed lighting and charging stations for demo phones.
Second custom display unit with recessed lighting and charging for demo products, Google Pixel 7
A second custom display unit with recessed lighting and charging stations for demo products.
Pull-out drawers with integrated wireless chargers for demo devices, Google Pixel 7 Fotografiska
Pull-out drawers with integrated wireless chargers for Google Pixel 7 demo devices.
Hanging shelf with integrated chargers and floral decor, Google Pixel 7 launch Fotografiska
Hanging shelf with integrated chargers for demo devices surrounded by floral decor.
Installation with charging shelf, hanging light sign, floral display and event-coloured bicycle, Google Pixel 7 Fotografiska
Installation with charging shelf, hanging light sign, flower installation and a bicycle painted in the event's colour palette.
Printed wallpaper panels suspended freely in room as installation, Google Pixel 7 launch Fotografiska
Installation with printed wallpaper panels suspended freely in the space.
Wallpaper installation with integrated wireless chargers for smartphones, Google Pixel 7 Fotografiska
The wallpaper installation also featured integrated wireless chargers for Google Pixel 7 demo devices.